Banks and bulk sms

Posted by Felix Okoli on Wednesday June 12, 2013 at 16:18:6:

In today's banking world, bulk sms services are quite relevant as all banks do make use of bulk sms to keep their customers and market base in the loop of their services.

What do banks use bulk sms for you may ask? Well they do use it for a variety of things such as:

- Sending sms alerts on transactions
- Sending seasonal greeting cards
- Sending birthday greetings
- Notifying customers of changes in their policy
- Notifying customers of current promos such as savings, discount, higher interests and so on
- General SMS marketing

Nowadays, you can hardly beat the effectiveness of an sms notification as it really helps many big and small businesses to grow and meet their targets.

Big corporations like banks are finding that with bulk sms, they can interact more with their customers and even make more money through this means.

For some banks, sms services come by default and for others, it would be on request since it normally carries a monthly or periodic fee especially if it has to do with transaction alerts on one's account.

With the advent of mobile banking in developing countries like Nigeria, bulk sms is also proving to be helpful as people can get paid easily and know when they have been paid via such short message services.

Most banks tend to purchase bulk sms accounts separately of just setup on inhouse to cater for the growing needs of their clients.

Banks need such bulk sms accounts to keep their customers informed of what they do and when they are doing it. Imagine a bank with over 100,000 customers and provide a service that can be direct, formal and yet not expensive per head. Bulk sms does that and much more such that in the long run, banks would always need to make use of bulk sms.